Why Open Houses Don't Sell Homes In Katy, Houston Texas
Open houses are often touted by agents as a reason to get you to list your property with them. The reality is that you probably are more likely to get struck by lightning than receive a legitimate offer during your open house here in the Katy or West Houston area.
Sellers sometimes request their agent hold an open house with the misconception that it will bring a buyer. Sellers utilizing the for-sale-by-owner method often make the same mistake. Open houses may bring a lot of lookers but few, if any, qualified buyers. Without a qualified buyer you have no sale.
An open house in the Houston area is essentially an opportunity for your listing agent to parade your home to the public and advertise his/her new listing. Open houses are often used by new agents as a way to gain experience on the job and/or pick up potential prospects. Open houses are far more useful as a lead-generation tool for the agent than as a means to get your house sold.
If your agent is pushing you to hold an open house they are likely fishing for a price reduction. An end-result of the open house process is that the sellers often find they are not competitive with the market. A good Realtor will give you information to justify a price reduction along with honest, objective data to back it up rather than make you vacate your home for the day or the weekend.
Open houses can be informative and fun. Sellers just need to realize that they have limited value when it comes to actually selling a home, particularly here in Houston with so many available properties. You can go to www.openhouse.com to see hoards of temporarily displaced homeowners looking for that potential buyer. I wish them the best of luck. They'll probably need it.
For more information about real estate and mortgage issues in Katy or West Houston contact Aaron Layman. He is a licensed real estate broker and mortgage broker. You can contact him directly at 281-994-5190. You can also visit him on the web at www.AaronLayman.com.